Brazilian butt queen: 'More to come' in collaboration with Katy Perry

Brazilian butt queen: ‘More to come’ in collaboration with Katy Perry

In an interview, Gretchen revealed she has a confidentiality contract but fans can expect more from this unlikely collaboration
Brazil Culture

Gretchen, Brazilian butt queen, said in an interview to G1 that “there’s more to come” in her collaboration with singer Katy Perry. The Brazilian dancer was on the new Perry video, “Swish Swish”.

According to Gretchen, the shooting was two weeks ago. Also, she denied having met Katy Perry. “I did not meet Katy personally because she was in Los Angeles when we recorded the clip in Salvador”. Despite the distance, Perry checked in the whole time. “We would do the videos, record them and send them off every half hour for her to approve, tell us if she liked it and what she needed”, Gretchen revealed.

Katy Perry got to know the meme celebrity through Gretchen’s fans. “My fans started sending my GIFs to Katy. She liked it, started researching about me and got in touch with my business owners.”

Gretchen’s rise to fame through memes

Gretchen has also become a sort of internet queen involuntarily. Her facial expressions during a reality show became a favorite way to express emotions on the internet.

But, on the lyric video, the Brazilian butt queen does what she knows best: dances. She became famous in the 80s with hits that shook the dancefloor. On TV, Gretchen would always steal the show with bold moves. Most of the time, of course, they involved her derriere in some way.

You can watch “Swish Swish” below:

Butts are a big deal in Brazil

Since the 1970s, female artists who became famous thanks to this part of their bodies dominate pop culture in Brazil. During the era of the disco, two dancers, Gretchen and Rita Cadillac, fought for the title as “Brazil’s Butt Queen.” They were present in the imagination of Brazilians for so long that both have starred in hugely successful porn films, at nearly 60 years old.

Lately, we have seen the emergence of the so-called “fruit women:” dancers and models who choose artistic names using fruit as metaphors for their body shapes. “Watermelon Woman” refers to a large bottom. Whereas the “Pear Woman” claims her body is shaped like the fruit.  And so on. They are on TV shows, ads and become instant sub-celebrities. The intensive use of plastic surgery and their fitness drive gave origin to a mean-spirited joke. They are, the joke says, “genetically modified fruits.”

And of course, we can’t forget the internationally-famous Miss Bumbum (literally Miss Butt), a contest whose sole purposes is to judge a woman’s bottom. In its 6th edition, the pageant received more than 5,000 candidates this year from across Brazil.