About plus55

plus55 is the first platform created to bring content about Brazil to foreign audiences. It was conceived by a group of Brazilian journalists and designers who wanted to help solve a big problem: misinformation and disinformation about our country. We feel that the international media has neglected Brazil for decades. Now, it concentrates its coverage primarily on economics. While it’s an important issue, economics alone cannot help you understand all of Brazil’s complexities.

Our country is difficult to understand. One of the world’s Top 10 economies, we are home to more than 170,000 millionaires – but also to 10 million people who survive on less than $30 per month. We are seen as an exotic land of free love and liberal people, and yet Brazil is also deeply conservative. Brazilians have elected a female president, but domestic violence remains an endemic problem. As you can see, Brazil is a land of contradiction and nuance. But don’t worry. We’re here to help.

plus55, Your Bridge to Brazil. View Posts



Gustavo Ribeiro is an award-winning trilingual (English-French-Portuguese) journalist who has extensive experience covering Brazilian politics and international affairs. He has been published by both the Brazilian and French media, including Veja, Época, Folha de São Paulo, Médiapart and Radio France Internationale. Gustavo holds a master’s degree in Political Science and Latin American studies from Panthéon-Sorbonne University in Paris.
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Marcelo Anache has 14 years of experience in advertising as an art director. He has worked for agencies such as Ogilvy, JWT, Loducca and Africa, where he worked for clients including Nike, Coca-Cola and Nokia. Marcelo is also an independent illustrator, and his work can be found at www.cargocollective.com/marceloanacheart



Igor Paulin is an award-winning journalist who has been writing stories about Brazilian society, politics and economics for the past 10 years. He has been published by Brazil’s two most important weekly magazines, Veja and Época.

Katherine Jinyi


Katherine Jinyi Li is a multimedia journalist, youth educator, and new mother. She speaks five languages and currently lives in Brazil. When she’s not reporting on a story, you can find her filming short videos with her high school students in the streets of São Paulo’s largest favela. Li holds a bachelor’s degree in History and Public Policy from the University of Chicago and a dual master’s in Journalism and International Affairs from Sciences Po Paris.



Christine Bootes holds a dual bachelor’s degree in English Literature and Art History from the University of Arizona, and is currently pursuing her master’s at Panthéon-Sorbonne University in Paris. Prior to moving to Paris, she spent a year in rural France as an English-language teaching assistant for Éducation nationale, and additionally tutored undergraduates in English and composition writing at the University of Arizona. Most recently, she was a visiting researcher at the University of Cape Town in South Africa.



Luciana Lopes has been a publicist for 20 years. She has worked as an art director for agencies including JWT (in both São Paulo and Buenos Aires), McCann, Fischer America, and Cheil Worldwide, where she created campaigns for Unilever, Nestlé, and Samsung, among others. She currently works as a freelance art director in the film and publishing industries, giving her more time to pursue her favorite activity: traveling.